When the pandemic struck the industry, I made the decision to delve deep into UX Design through Hyper Island's upskill program. Drawing on my experiences as an Art Director and combining them with earlier strategic studies in Digital Media Management (MA at Hyper Island London), my goal was to better understand the needs of users and explore the sweet spot of UX.
I've discovered that the magic in design processes unfolds when we collaborate in diverse teams, focusing on empathizing with users. Personally, I bring a positive, curious, open, and learning mindset to my team. Additionally, I emphasize the importance of ethical values, accessibility, and inclusiveness in the design process.
I believe that lovable brands can be built by listening to the users
With extensive experience as a senior Art Director, I have strategically worked on brand building, communication, and ideation within the advertising industry. Graphic design is not just a profession but a passion; I consider myself a typographic nerd and enjoy working with an overall helicopter perspective.
My skills and T-shape
Education
2023–2024
Hyper Island
Business Development Upskill Digitalization & Sustainability
7 months part-time program
Modules: Hyper Island way, Sustainability Models, Exponential Technologies, Design for Change and Future of Work.
2020–2021
Hyper Island
UX Design Upskill
8 months part-time program
Modules: Hyper Island way, Soft skills, Field work, Design Principles, Rapid Prototyping, Data Analythics, Ethics of UX Design and Experimentation.
2015–2017
Hyper Island London and Teesside University
MA Master of Arts Digital Media Management
15 months part-time program
Modules: Design Thinking, Digital Technologies, Leadership and Group Dynamics, Business Transformation, Start-up & Branding and Project Management.
Industry Research Project:
”Brand survival in the third wave. Why strong values, purposeful branding and cultural movements are essential for sustainable brands.”
2010
RMI Berghs School of Communication
Design Management, Executive
10 week part-time program
Strategies on Business, Branding, Innovation, Design,
Product & Services, Packaging and Design Methods.
Work experience
2010 – present
Adwoman AB
Freelance art director, graphic designer and owner
I have been running my own business for more than ten years.
Example of clients: Artipelag, Save the Children, Hufvudstaden, Barndiabetesfonden, Swebus and some book projects.
Voluntary work
2017 – present
Agenda: Jämlikhet / Agenda: Equality
UX-designer & art director
I joined the web team in 2017, when we started a main redesign of the web site with UX research. We work in agile processes, design and test the platform with new graphic design and logo. The launch was in end of May 2021. This is an ongoing project run by volunteers.
Previous work experience
2006 – 2010 Lowe Brindfors, Art director
Example of clients: Alcro, Electrolux, BabyBjörn, Milda, Unilever and SCA.
2000 – 2006 Lowe People / Draft / Lowe Lintas, Art Director
Example of clients: Mercedes-Benz, SCA/Johnson&Johnson, Unilever and Wyeth Lederle
1997 – 2000 Amirati Puris Lintas, Visualizer / Designer, Assistant art director
1996 – 1997 Ahlm & Partners, Art director
1996 Welinder, Assistant Art Director/Art Director
project employment, Stockholms’ application for the Olympic Games 2004 – 3 books
1995 – 1996 Håwi Euro RSCG/Jan Arbman Euro RSCG, Graphic Designer
1991 – 1995 Nordpool Reklam, Technolgy responsible for change of print platform to desktop publishing for several travell catalogues (Fritidsreosr, Royal Tours, Atlas Resor, Sportresor etc) and educating my colleagues. After the implementation I joined the as a graphic designer.